Privacy Policy

Reelavant · HouseofTech Innovation Pvt Ltd

Last updated: 27 October 2026

HouseofTech Innovation Pvt Ltd (“we”, “us”, “our”, or the “Company”) operates the Reelavant application and related services (the “App”).

Reelavant is an AI tool for Instagram creators. It helps you generate content ideas, write reel scripts and captions, get AI feedback on your draft reels, and automatically reply in direct messages (DMs) to users who comment a specific keyword on your posts. Certain features, higher usage limits, and advanced automations are available only to Reelavant Plus subscribers.

This Privacy Policy explains how we collect, use, store, share, and protect your information when you use Reelavant, wherever in the world you use it.

By downloading, installing, or using the App, you agree to the practices described in this Privacy Policy. If you do not agree, please do not use the App.

1. Information We Collect

A. Information You Provide Directly

• Account details — your mobile number, which you enter to receive a one-time password (OTP), and the OTP itself. We do not use passwords; sign-in is by OTP verification.
• Instagram connection data — OAuth access tokens provided by Meta when you link your Instagram creator or business account.
• Content you create and configure — the keywords you set for automation, the auto-reply messages you draft, and the prompts you type for content ideas.
• Media and files — draft reels, videos, or photos you upload into the App to receive AI feedback.
• Subscription and billing-related details if you purchase Reelavant Plus.
• Feedback, support queries, or communications you send to us.

B. Automatically Collected Information

• Device information: device type, operating system, app version and build number, IP address, unique device identifiers, language and region settings.
• Usage data: features used, automations triggered, and in-app navigation.
• Performance data: crash reports, diagnostics, and error logs.
• Approximate location derived from IP address, used for regional pricing and currency and for legal compliance.
• Analytics data collected via third-party tools to improve the App.

C. Permissions the App May Request

• Instagram / Meta Access — to read comments on your posts and send direct messages when your chosen keyword is triggered. We request only the permissions required for these automations.
• Photos / Media — when you upload a draft reel or image for AI feedback. We receive only the specific files you select.
• Storage — to save generated scripts, captions, and exported media to your device.
• Notifications (optional) — for service messages such as automation alerts, feedback completion, or renewal notices.

D. Information We Do Not Collect

• We do not ask for or store your Instagram password. Authentication happens directly through Meta.
• We do not read your personal Instagram direct messages outside of the specific auto-reply flows you configure.
• We do not access your contact list, call logs, SMS, or microphone.
• We do not collect government IDs or biometric identifiers.
• We do not store your full card details — payment information is handled directly by our RBI-licensed payment gateway partners.

2. How We Use Your Information

• Verify your mobile number by OTP, create your account, and keep you signed in.
• Connect to your Instagram account to monitor comments for your chosen keywords and send your configured auto-replies.
• Generate content ideas, reel scripts, and captions using AI based on your prompts.
• Analyze draft reels and media you upload to provide constructive AI feedback.
• Process subscription payments and manage billing, where applicable.
• Send service messages such as receipts, renewal reminders, OTPs, and important account notices.
• Detect and prevent fraud, abuse, or unauthorised access, and enforce usage limits and our usage rules.
• Improve App performance, fix bugs, and develop new features (using aggregated or de-identified data wherever possible).

3. Instagram Connection & Auto-Reply

• Connecting your Instagram account is required only for the auto-reply features. It uses Meta’s official API, and access tokens are stored securely against your account.
• When automation is active, the App monitors comments on your posts for the specific keywords you define. When a match is found, it triggers the exact direct message you drafted.
• We log automation events (such as the number of replies sent) to enforce Reelavant Plus usage limits and ensure the system is working, but we do not permanently store the profiles of the users who commented.
• You can disconnect your Instagram account from within the App or via your Meta account settings at any time, which immediately revokes our access.

4. AI Generation & Reel Feedback

• When you ask for content ideas, scripts, captions, or reel feedback, your text prompts and the specific draft media you upload are sent to our processing service.
• This data is processed by third-party large-language and vision-model providers acting as our processors, under contractual terms that prohibit using your content to train their models.
• We retain AI requests and uploaded media only as long as needed to return your generated content or feedback, to investigate abuse or errors, and for the retention period stated in section 9.
• AI outputs can be imperfect. Scripts, captions, and feedback are generated automatically and are not verified by us. You are solely responsible for reviewing all generated content before posting it to your Instagram account. See our Terms & Conditions.

5. Subscription & Payment Information

• Reelavant Plus payments are processed by RBI-licensed payment gateway partners (such as Razorpay, PhonePe, or similar providers), supporting UPI & UPI Autopay, credit/debit cards, and netbanking. The active payment gateway may change from time to time without prior notice.
• Each payment gateway handles and stores your payment details under its own security standards (PCI-DSS). We never see or store your full card number.
• We retain only your subscription status, plan, and transaction reference for billing, accounting, and tax compliance.
• Details of plans, limits, renewal, and refunds are in our Payment & Cancellation Policy.

6. Information Sharing & Disclosure

We do not sell or rent your personal data, your generated scripts, or your audience data. We share limited data only:

• With service providers (Meta for API integration, cloud hosting and object storage, database and authentication providers, SMS/OTP delivery providers, AI model providers for content generation, content-delivery networks, analytics infrastructure, payment gateways such as Razorpay and PhonePe, email delivery) under data-protection agreements, and only to the extent needed to provide the service.
• To comply with legal obligations, court orders, or lawful government requests.
• In case of mergers, acquisitions, or restructuring (with notice to users).
• To protect rights, safety, and platform security.

7. International Data Transfers

• Reelavant is offered worldwide. Our primary application servers are hosted in India (Mumbai region). Some service providers — including Meta, analytics, and AI model providers — may process data in other countries, including the United States and the European Union.
• Where required (for example for users in the EEA, UK, or Switzerland), we rely on appropriate safeguards such as Standard Contractual Clauses or equivalent mechanisms for cross-border transfers.

8. Data Storage & Security

• Data in transit is encrypted (HTTPS/TLS). Meta access tokens and account data are protected with access controls and industry-standard safeguards, and are accessible only through your authenticated account.
• Sign-in uses OTP verification and a session token stored securely on your device. Keep your mobile number and device secure; anyone with access to both may be able to sign in to your account.
• While we take strong precautions, no system is completely secure. Keep your own copies of scripts or captions you cannot afford to lose.

9. Data Retention

• Meta access tokens are retained until you disconnect your Instagram account or delete your Reelavant account.
• Generated scripts, captions, and automation rules are retained while your account is active, and are deleted when you delete your account.
• Account records (mobile number, subscription status) are retained while your account is active.
• AI request records and uploaded draft media are retained for a short operational period (typically up to 30 days) for abuse prevention and troubleshooting, then deleted or anonymised.
• Transaction records for Reelavant Plus are retained for the duration required by applicable tax and accounting law (typically up to 7 years).
• Analytics data may be retained in anonymised form for up to 24 months.
• You may request account and data deletion at any time — see the Delete Account page. Save any content you need before deleting, as deletion is permanent.

10. Your Privacy Rights

Depending on where you live, you may have rights under laws such as the EU/UK General Data Protection Regulation (GDPR), the California Consumer Privacy Act (CCPA/CPRA), India’s Digital Personal Data Protection Act 2023, and similar laws, including the right to:

• Access a copy of your personal data
• Correct or update your information
• Request deletion of your data (“right to be forgotten”)
• Object to or restrict certain processing, and data portability
• Withdraw consent at any time (without affecting prior processing)
• Opt out of “sale” or “sharing” of personal information (we do not sell or share personal information as defined by the CCPA)
• Lodge a complaint with your local data-protection authority

To exercise any of these rights, contact us at the email below. We respond within the timelines required by applicable law and never discriminate against you for exercising your rights.

11. Children’s Privacy

• Reelavant is a creator tool intended for users aged 13 and above; purchases may only be made by users aged 18 and above (or the age of majority where you live), or with the consent of a parent or guardian. It is not directed at young children.
• We do not knowingly collect data from children below the applicable age. If you believe a child has provided us data, contact us and we will delete it.

12. Nature of the Service

• Reelavant is a content creation and automation tool. It does not guarantee Instagram growth, engagement, reach, or monetization.
• You are responsible for ensuring that your use of automations and the content you post complies with Instagram’s Community Guidelines and Terms of Use. We are not responsible for any account restrictions or bans resulting from misuse of automation or inappropriate content.

13. Third-Party Services

• The App may use third-party tools including Meta (Instagram API integration), Google Cloud (application hosting and object storage), SMS/OTP delivery providers, large-language and vision-model providers for AI features, Razorpay and PhonePe (payments, where applicable), and analytics services.
• These services operate under their own privacy policies.

14. Changes to This Privacy Policy

• We may update this Privacy Policy from time to time.
• Significant changes will be communicated through the App.
• Continued use of Reelavant means acceptance of the updated policy.

15. Contact Us

For any questions or requests, including privacy-rights requests:

• Company Name: HouseofTech Innovation Pvt Ltd
• Email: support@houseoftech.ai
• Phone: +91 99583 31324
• Address: F-118, Adani Galeria, Sector 89A, Gurgaon, Haryana, India