Privacy Policy

Bhaktify · HouseofTech Innovation Pvt Ltd

Last updated: 8 October 2026

HouseofTech Innovation Pvt Ltd (“we”, “us”, “our”, or the “Company”) operates the Bhaktify application and related services (the “App”).

Bhaktify is a devotional app that offers religious content such as ringtones, notification tones, wallpapers, images, mantras, aartis, bhajans, and related devotional material. It lets you browse, stream, download, and set this content directly on your device. Certain content and features are available only to Bhaktify Plus subscribers (offered in monthly and yearly options).

This Privacy Policy explains how we collect, use, store, share, and protect your information when you use Bhaktify, wherever in the world you use it.

By downloading, installing, or using the App, you agree to the practices described in this Privacy Policy. If you do not agree, please do not use the App.

1. Information We Collect

A. Information You Provide Directly

• Account details — your mobile number, which you enter to receive a one-time password (OTP), and the OTP itself. We do not use passwords; sign-in is by OTP verification.
• Content preferences — favorites, saved mantras or bhajans, and your download history within the App.
• Subscription and billing-related details if you purchase Bhaktify Plus.
• Feedback, support queries, or communications you send to us.

B. Automatically Collected Information

• Device information: device type, operating system, app version and build number, IP address, unique device identifiers, language and region settings.
• Usage data: features used, content played or downloaded, and in-app navigation.
• Performance data: crash reports, diagnostics, and error logs.
• Approximate location derived from IP address, used for regional pricing and currency and for legal compliance.
• Analytics data collected via third-party tools to improve the App.

C. Permissions the App May Request

• Storage / Photos / Media — to save downloaded wallpapers and images to your device.
• Modify System Settings — to set a downloaded audio file as your ringtone, alarm, or notification tone directly from the App.
• Notifications (optional) — for new content alerts, daily mantras, or subscription notices.

D. Information We Do Not Collect

• We do not scan, index, or upload your device’s file system or photo library.
• We do not access your contact list, call logs, SMS, camera, or microphone.
• We do not collect government IDs or biometric identifiers.
• We do not store your full card details — payment information is handled directly by our RBI-licensed payment gateway partners.

2. How We Use Your Information

• Verify your mobile number by OTP, create your account, and keep you signed in.
• Stream and deliver devotional audio and images to your device.
• Allow you to save content and set wallpapers and ringtones.
• Process subscription payments and manage billing, where applicable.
• Send service messages such as receipts, renewal reminders, OTPs, and important account notices.
• Detect and prevent fraud, abuse, or unauthorised access, and enforce our usage rules.
• Improve App performance, fix bugs, and develop new features (using aggregated or de-identified data wherever possible).

3. Content Delivery & Downloads

• Bhaktify streams audio and loads images from our cloud servers.
• When you download a wallpaper or ringtone, the file is saved locally to your device storage for offline use.
• Your favorites and playlists are tied to your account. Access is restricted to your account; other users of the App cannot see your personal saved lists.
• We track aggregated listening and download metrics to understand which devotional content is most popular and to improve our library.

4. Device Settings & Permissions

• Setting a ringtone or notification tone from within the App requires the “Modify System Settings” permission on Android.
• This permission is used strictly to apply the specific devotional audio file you selected as your active tone.
• We do not read, alter, or monitor your existing ringtones, alarms, or any other system settings.
• You can revoke this permission at any time in your device settings, though you will need to set ringtones manually via your device’s file manager if you do so.

5. Subscription & Payment Information

• Payments are processed by RBI-licensed payment gateway partners (such as Razorpay, PhonePe, or similar providers). The active payment gateway may change from time to time without prior notice. Billing is direct via these gateways; we do not use Google Play Billing or Apple In-App Purchase.
• Each payment gateway handles and stores your payment details under its own security standards (PCI-DSS). We never see or store your full card number.
• There is no in-app cancel button. To cancel a subscription, you have exactly two routes: (A) in your UPI or bank app, find AutoPay and pause or cancel the mandate; or (B) email our support address.
• We retain only your subscription status, plan, and transaction reference for billing, accounting, and tax compliance. Prices are as shown at the paywall / in the App.
• Details of plans, limits, renewal, and refunds are in our Payment & Cancellation Policy.

6. Information Sharing & Disclosure

We do not sell or rent your personal data. We share limited data only:

• With service providers (cloud hosting, content-delivery networks, database and authentication providers, SMS/OTP delivery providers, analytics infrastructure, payment gateways such as Razorpay and PhonePe, email delivery) under data-protection agreements, and only to the extent needed to provide the service.
• To comply with legal obligations, court orders, or lawful government requests.
• In case of mergers, acquisitions, or restructuring (with notice to users).
• To protect rights, safety, and platform security.

7. International Data Transfers

• Bhaktify is offered worldwide. Our primary application servers are hosted in India (Mumbai region). Some service providers — including content-delivery networks and analytics providers — may process data in other countries, including the United States and the European Union.
• Where required (for example for users in the EEA, UK, or Switzerland), we rely on appropriate safeguards such as Standard Contractual Clauses or equivalent mechanisms for cross-border transfers.

8. Data Storage & Security

• Data in transit is encrypted (HTTPS/TLS). Account data and synced favorites are protected with access controls and industry-standard safeguards, and are accessible only through your authenticated account.
• Downloaded wallpapers and ringtones are stored in your device’s local storage, and are subject to your device’s own security.
• Sign-in uses OTP verification and a session token stored securely on your device. Keep your mobile number and device secure; anyone with access to both may be able to sign in to your account.
• While we take strong precautions, no system is completely secure.

9. Data Retention

• Downloaded media is retained on your device until you delete it or uninstall the App.
• Account records (mobile number, subscription status, favorites) are retained while your account is active.
• Transaction records for Bhaktify Plus are retained for the duration required by applicable tax and accounting law (typically up to 7 years).
• Analytics data may be retained in anonymised form for up to 24 months.
• You may request account and data deletion at any time — see the Delete Account page.

10. Your Privacy Rights

Depending on where you live, you may have rights under laws such as the EU/UK General Data Protection Regulation (GDPR), the California Consumer Privacy Act (CCPA/CPRA), India’s Digital Personal Data Protection Act 2023, and similar laws, including the right to:

• Access a copy of your personal data
• Correct or update your information
• Request deletion of your data (“right to be forgotten”)
• Object to or restrict certain processing, and data portability
• Withdraw consent at any time (without affecting prior processing)
• Opt out of “sale” or “sharing” of personal information (we do not sell or share personal information as defined by the CCPA)
• Lodge a complaint with your local data-protection authority

To exercise any of these rights, contact us at the email below. We respond within the timelines required by applicable law and never discriminate against you for exercising your rights.

11. Children’s Privacy

• Bhaktify is intended for users aged 13 and above; purchases may only be made by users aged 18 and above (or the age of majority where you live), or with the consent of a parent or guardian. It is not directed at young children.
• We do not knowingly collect data from children below the applicable age. If you believe a child has provided us data, contact us and we will delete it.

12. Nature of the Content

• Bhaktify provides devotional and religious content for personal, non-commercial use.
• While we strive to curate accurate and culturally appropriate mantras, aartis, and images, the App is a media platform and does not promise any specific spiritual, medical, or financial outcomes from listening to or viewing the provided content.

13. Third-Party Services

• The App may use third-party tools including Google Cloud (application hosting), content-delivery networks, SMS/OTP delivery providers, Razorpay and PhonePe (payments, where applicable), and analytics services.
• These services operate under their own privacy policies.

14. Changes to This Privacy Policy

• We may update this Privacy Policy from time to time.
• Significant changes will be communicated through the App.
• Continued use of Bhaktify means acceptance of the updated policy.

15. Contact Us

For any questions or requests, including privacy-rights requests:

• Company Name: HouseofTech Innovation Pvt Ltd
• Email: support@houseoftech.ai
• Address: F-118, Adani Galeria, Sector 89A, Gurgaon, Haryana, India